Apple’s iPhone proves again that user experience is brand experience. Mental Model of a Mobile Phone The iPhone is a geek’s dream, a tech miracle, a multi purpose wonder. Yet, what is it exactly? A cellphone, an iPod, a computer? If you create tools with too many different functions, purpose, shape and idea. Our mental [...]

April is the time that PC computer manufacturers and other high-tech industries announce their first quarter (Q1) results. The numbers for 2009 do not bode well for sales of new machines, but may indicate a boost in the secondary computer market. First – the numbers. PC Shipments Decrease Around the World Research firm Gartner released [...]

The development of technology pushed forward the era.Prior to 1797, the laundry was beaten by washing machine. In that year, people invented the washing board,which made the process of cleaning one’s laundry astronomically easier. Now, as we’re fresh into the 21st century, we cannot imagine scrubbing our laundry against a washing board, not to mention [...]

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