Human race has undergone a tremendous transition in the past century with computers breaking every limit and making every dream a possibility.  The flexibility of this micro processor driven machine has brought an enormous technological advancement in all the fields that we can imagine off. No wonder that it also has brought plenty of advancement [...]

Apple’s iPhone proves again that user experience is brand experience. Mental Model of a Mobile Phone The iPhone is a geek’s dream, a tech miracle, a multi purpose wonder. Yet, what is it exactly? A cellphone, an iPod, a computer? If you create tools with too many different functions, purpose, shape and idea. Our mental [...]